Madison leads brand development initiatives and implementing new, corporate level brand strategies for Greysteel. Working closely with leadership to develop marketing campaigns, she works on proactive design strategies for both internal and external deliverables. In addition, she collaborates with a larger design & marketing team on projects from conception through execution, developing high quality, creative, and professional marketing and communication materials for Greysteel. Includes web design, deliverable development, print media production, and branding.
Prior to working with Greysteel, Madison built her career as a freelance graphic designer working with a multitude of start-up companies while living in San Francisco, CA. Her focus in graphic design is crafting tailored design experiences developed with communication strategies in mind. Alongside her work in tech, she worked with a number of small businesses on branding, merchandise, web design/development, and packaging design.