Greysteel Bolsters Midwest Presence with Hire of Industry Veteran Lacey Willard

April 18, 2024

Greysteel announced today the appointment of Lacey Willard as Senior Vice President, Market Executive and General Counsel. Ms. Willard brings over two decades of experience to Greysteel, with a distinguished record in leadership, business development, and legal acumen.

Ms. Willard’s primary focus will be on spearheading strategic advisor recruitment and driving profitable growth across the Midwest region. Her deep understanding of the market and proven track record position her well to contribute to Greysteel’s ongoing expansion plans. In her role as General Counsel, Ms. Willard will provide legal oversight for business opportunities and risks, ensuring adherence to the highest ethical standards and full regulatory compliance.

“We are delighted to welcome Lacey Willard to the Greysteel team,” said Ari Firoozabadi, Chief Executive Officer of Greysteel. “Her extensive experience and proven leadership capabilities will be invaluable as we continue to strengthen our presence in the Midwest.”

Prior to joining Greysteel, Ms. Willard served for 17 years as a Senior Vice President and Global Risk Management Executive at CBRE, Inc. Throughout her career, she has consistently delivered exceptional results and fostered strong relationships with senior leadership and colleagues.

Ms. Willard possesses a comprehensive background encompassing various commercial real estate disciplines, including capital markets, leasing, debt & structured finance, asset management, and operational strategy. She is a recognized risk management professional with a keen ability to identify, measure, and mitigate potential challenges.

“I am thrilled to join Greysteel and contribute to the company’s continued success,” said Ms. Willard. “I am particularly impressed by Greysteel’s dedication to growth and commitment to the core values of collaboration, sustainable relationships and excellence. I look forward to collaborating with the team to expand our footprint in the Midwest and achieve our strategic objectives.”

A staunch advocate for corporate responsibility, Ms. Willard champions sustainability, diversity, equity & inclusion, philanthropy, and government affairs. She is also actively involved in industry organizations such as ULI, USGBC, BOMA, CREW, and TMA, demonstrating her commitment to giving back to the commercial real estate sector.

Lacey Willard boasts an impressive educational background. She earned a Juris Doctor (JD) degree, cum laude, from Stetson University College of Law, a Master of Business Administration (MBA) from Stetson University, and a Bachelor of Arts (BA) with Honors from Purdue University.

With her extensive experience, proven leadership skills, and well-rounded skillset, Lacey Willard is poised to make a significant impact at Greysteel. Her commitment to excellence will undoubtedly contribute to the company’s continued success as it expands its footprint in the Midwest.


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