Social Media Marketing Specialist, Burlington Design Gallery (Sep 2023 – Oct 2024): Spearheaded brand awareness initiatives, resulting in a 40% increase in website traffic and 20% growth in physical store foot traffic. Managed content calendars, engaged with online communities, and utilized tools like Mailchimp and HubSpot to enhance lead conversion rates.
Content Writer, Agility Insurance Services (2022 – 2023): Developed SEO-optimized content and press releases that boosted online engagement by 20%. Conducted market research to inform communication strategies and improve targeted outreach.
Ghostwriter, Upwork (Mar 2024 – Oct 2024): Ghostwrote seven 5-star romance novels and provided editorial support to clients.
Expertise
Manages e-blast marketing campaigns across platforms, utilizing performance metrics to guide strategy
Coordinates schedules and collaborates with teams to ensure alignment with industry trends and best practices
Oversees daily operations at Greysteel’s Dallas office, handling inventory, equipment maintenance, and in-house printing services
Brings expertise in digital marketing, social media, and content creation to enhance Greysteel’s brand visibility
Education, Affiliations, and Licenses
University of Dallas, Bachelor of Arts, English Literature
