About
Experience and Recognition
- Social Media Marketing Specialist, Burlington Design Gallery (Sep 2023 – Oct 2024): Spearheaded brand awareness initiatives, resulting in a 40% increase in website traffic and 20% growth in physical store foot traffic. Managed content calendars, engaged with online communities, and utilized tools like Mailchimp and HubSpot to enhance lead conversion rates.
- Content Writer, Agility Insurance Services (2022 – 2023): Developed SEO-optimized content and press releases that boosted online engagement by 20%. Conducted market research to inform communication strategies and improve targeted outreach.
- Ghostwriter, Upwork (Mar 2024 – Oct 2024): Ghostwrote seven 5-star romance novels and provided editorial support to clients.
Expertise
- Manages e-blast marketing campaigns across platforms, utilizing performance metrics to guide strategy
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- Coordinates schedules and collaborates with teams to ensure alignment with industry trends and best practices
- Oversees daily operations at Greysteel's Dallas office, handling inventory, equipment maintenance, and in-house printing services
- Brings expertise in digital marketing, social media, and content creation to enhance Greysteel’s brand visibility
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Education, Affiliations, and Licenses
- University of Dallas, Bachelor of Arts, English Literature
Achievements
- Creative writing
- Drawing
- Hiking
- Loves spending time with my husband and pets
