Lacey Willard serves as the Executive Vice President of Greysteel, bringing to the firm extensive experience in scaling advisor businesses, unlocking new opportunities for clients, and establishing governance standards. For investment sales, debt placement, and equity placement platforms, she focuses on building successful teams, strategic growth, operational excellence, technology-driven innovation and legal implications of business opportunities and risks. A sought-after industry speaker, she is committed to fostering a culture where collaboration, relationships, and excellence drive results.
Experience and Recognition
- Advisor Recruitment & Talent Development – Market leadership of investment sales services, focused on acquiring advisors and advisor teams, mentorship, and team integration.
- Strategic Leadership & Market Growth – Responsible for driving Greysteel’s overall direction, leading firm-wide initiatives that enhance business scalability.
- Legal & Risk Oversight – As General Counsel, manages legal strategy, mitigating risks and advising on corporate governance, regulatory compliance, and ethical business decisions.
- Technology & Infrastructure Enhancement – Leads data analytics, technology-driven innovation, and proprietary platform enhancements to improve deal execution and market positioning.
- Industry Expertise & Thought Leadership – Trusted voice in the commercial real estate industry, with deep executive relationships and hundreds of speaking engagements on CRE strategy, governance, and market trends.
Prior Expertise
- Senior Vice President, CBRE – Led global risk management, developed proprietary risk technology, and advised clients with >$100B in aggregate portfolios.
- Federal Contracting Officer, U.S. General Services Administration – Managed complex CRE transactions and regulatory compliance for federally owned and leased assets.
- Court-Appointed Receiver – Led turnaround strategies for 100+ distressed commercial assets, optimizing value recovery and operational stability.
