CASE STUDY

Freestate Apartments: Proving NOI the Seller’s Own Books Didn’t Show

Deal Close

August 17, 2026

Type

Multifamily, 16 units

Price

$2,600,000

Michael Murray
Mid-Atlantic Multifamily Team

Executive Summary

The owner had run personal costs through the property for years, leaving a trailing-12-month financial picture that understated true NOI by roughly half of what he believed the asset was worth.

Greysteel built the case with comparable operating expense data from similar-vintage product across the DC metro, then leaned on Gaithersburg’s rent-control exemption to generate 15 tours and eight competitive offers.

The Challenge

The seller wanted to price close to double his reported NOI, a number his own financials didn’t support on their face, requiring Greysteel to substantiate a materially higher pro forma NOI to skeptical buyers using outside data rather than the seller’s own books.

The Solution

Greysteel assembled comparable operating expense data for similar-vintage product in the broader DC- Maryland-Virginia market to demonstrate what a normalized expense structure should look like, then marketed the asset around its rent-control-exempt status — a genuine draw for buyers used to restricted DC and Montgomery County product.

Results

  • $2,600,000 sale price, approximately a 6.8% cap rate on pro forma NOI
  • 15 tours and 8 competitive offers generated despite a misleading trailing financial picture
  • No retrades, closing roughly 45 days after Montgomery County’s right-of-first-refusal period concluded
  • Buyer identified an opportunity to extend a DC-area portfolio strategy into a stronger-fundamentals
    submarket

“Greysteel generated approximately 15 tours and eight competitive offers by highlighting the property’s rent- control exemption and value-add potential. The asset ultimately traded at approximately a 6.8% cap rate on pro forma NOI, with no retrades and a smooth closing following the right-of-first-refusal period.” — Michael Murray, Greysteel Lead Deal Contact, Mid-Atlantic Multifamily Team

Greysteel Advisory Expertise

Greysteel is a commercial real estate advisory firm specializing in investment sales and debt and structured finance, serving private investors, middle-market operators, and institutional clients nationwide.

The firm provides sector-focused advisory across multifamily, healthcare, and affordable housing and other commercial real estate asset classes, delivering market intelligence, capital markets expertise, and disciplined execution.