Deal Close
September 1, 2026
Type
Multifamily, 4 units
Price
$1,370,000
Michael Murray
Mid-Atlantic Multifamily Team
Executive Summary
The seller on this four-unit DC property had already struck out with multiple other brokers and, by his own
team’s account, treated Greysteel as something close to a last resort.
He also tried to set the terms of the marketing process himself. Greysteel declined, ran the deal its own way, and closed at $1,370,000 – a new high comp for the property type and location.
The Challenge
Prior marketing attempts with other brokers hadn’t produced a sale, The seller pushed back on how long and how the property should be marketed, effectively trying to dictate process to the broker.
The Solution
Greysteel held its ground on marketing strategy rather than compress the timeline to satisfy the seller’s preferences, generating strong tour activity through a standard, disciplined process instead of rushing to placate him.
Results
- $1,370,000 sale price, a strong market comparable for the property type and submarket
- Prior brokerage relationships had failed to produce a sale; Greysteel’s process did
- Established relationship value that carried into a separate, referral-driven deal for the same broader client network
Greysteel maintained discipline around its marketing strategy, generated strong tour activity, and resistedpressure to shorten or alter the process. That approach produced a stronger result and established a highmarket comparable for the property type and location.” — Michael Murray, Greysteel Lead Deal Contact, Mid-Atlantic Multifamily Team
Greysteel Advisory Expertise
Greysteel is a commercial real estate advisory firm specializing in investment sales and debt and structured finance, serving private investors, middle-market operators, and institutional clients nationwide.
The firm provides sector-focused advisory across multifamily, healthcare, and affordable housing and other commercial real estate asset classes, delivering market intelligence, capital markets expertise, and disciplined execution.
