It was late December, 2015. I had been with Greysteel for three months at that point, and already I felt like I had a to-do list that would take me longer to read through than a Saturday visit to the DMV. I was sitting at my desk, staring at a blank Microsoft Word document, attempting to organize my thoughts on Greysteel’s 2016 marketing strategy and goals. It was late, I was tired, and that damn blinking cursor on the screen was relentlessly taunting me. My thoughts began to wander and I started to ask myself what really mattered. Sponsorships? Events? Press releases? Media coverage? Swag for conferences? Gifts for clients? Wait a second…
Tysons Corner, also known as Tysons, is an area in Northern Virginia that has served as a city center for Fairfax County. With more than 46 million square feet of office and retail development, this auto-oriented edge city is well on its way to achieving its own critical mass.
Last Tuesday, Greysteel worked with finance platform and correspondent partner Pillar to host the first Fall Executive Lunch Series event at Bourbon Steak in the Four Seasons Hotel in Washington D.C. The event brought together 35 of the area’s top property investors, decision makers, and commercial real estate leaders to discuss current projects and market trends amongst peers.
The Rosslyn-Ballston Corridor (RB Corridor), spanning two square miles, is composed of the Rosslyn, Ballston, Courthouse, Clarendon, and Virginia Square neighborhoods of Arlington, VA. The area’s history as a transit hub dates back to 1843, when present day Arlington County and Georgetown were connected via The Aqueduct Bridge over the Potomac River.